CASE STUDY: FALL OUT 3 AT BEST BUY
EVE OF GAME RELEASE. IGN DISTRIBUTION. CUSTOM PORTAL

Developer Walkthroughs are opportunities for game designers and project managers to tease upcoming game releases for rabid fan bases, creating a unique live viewing experience. We got a call from our partners at IGN with a challenge to work with Bethesda Software and Obsidian Entertainment, on a show for Fallout 3: New Vegas, on the floor at a local Best Buy in Irvine, California. Challenges included working with the game team, Best Buy and it’s agency Razorfish and arranging a dedicated internet line dropped into the retail store.